The increasing importance of brand identity uggests a heifgtened need to create effective new brand names. This paper invstigates the use of linguistics, specifically sound symbolism and sound repetition, in order to create brand names with inherent meaning.
Il nome della marca fra simbolismo e ripetizione fonetica
BERTOLI, Giuseppe;
2012-01-01
Abstract
The increasing importance of brand identity uggests a heifgtened need to create effective new brand names. This paper invstigates the use of linguistics, specifically sound symbolism and sound repetition, in order to create brand names with inherent meaning.File in questo prodotto:
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