Agriculture 4.0: Technological adoption, drivers, benefits and challenges in Italy. A descriptive survey

This study aims to examine the current state of awareness regarding Agriculture 4.0 (A4.0) among Italian agricultural enterprises and to analyse variations in adoption levels, expressed needs, perceived benefits, challenges and barriers to digitalisation. Drawing on data from a descriptive survey conducted among Italian farms in 2024, this study presents findings from 1,248 respondents. The results indicate varying levels of adoption of A4.0 solutions, with monitoring systems and connected vehicles being the most widely implemented. The primary drivers for A4.0 adoption include farm management, operational control, and the enhancement of production efficiency, all of which are associated with significant perceived benefits. However, challenges such as limited interoperability and skill shortages hinder A4.0 implementation, while financial and structural constraints remain major barriers for farms seeking to transition to A4.0. This study offers valuable insights to inform policymakers, industry stakeholders, and researchers in fostering a more effective and inclusive digital transformation in the Italian agricultural sector.