Overcoming the knowledge gaps in early-stage servitization journey: A guide for small and medium enterprises

Although the move to more service-oriented business can be beneficial even to smaller firms, servitization in SMEs remains a largely unexplored topic. The authors contribute to fill this gap exploring how SMEs can overcome the knowledge gaps of servitization faced by companies in the early-stages of this journey. By combining systematic literature review and expert panel methodology, the authors identify three knowledge gaps that hinder servitization initiatives in SMEs and propose a set of managerial recommendations to tackle with these gaps. In particular, the authors suggest a structured plan of recommendations, and point out how each stakeholder can contribute to fill the mentioned gaps. The proposed actions are specifically suggested for SMEs and focus on greater engagement of internal and external stakeholders. In addition to contributing to the domain scientific research on servitization, the authors therefore respond to the call for application-oriented research.