For large retail firms, management control is a valid tool with which to face the competition of global markets and to manage corporate complexity. The management control systems of global retailers have specific characteristics that stem from the geographical dispersion of their organizational units and frequently from the existence of cooperative alliances with other companies.

Management Control in Global Mass Market Retailers

GENNARI, Francesca
2010-01-01

Abstract

For large retail firms, management control is a valid tool with which to face the competition of global markets and to manage corporate complexity. The management control systems of global retailers have specific characteristics that stem from the geographical dispersion of their organizational units and frequently from the existence of cooperative alliances with other companies.
2010
Ateneo di appartenenza
SH1_8 Consumer choice, behavioural economics, marketing
Sì, ma tipo non specificato
Inglese
Internazionale
1
-
-
Management Control; Globalization; Global Retailers; Mass Market
1
info:eu-repo/semantics/article
262
Gennari, Francesca
1 Contributo su Rivista::1.1 Articolo in rivista
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11379/56445
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