Quantum Marketing: suggestions form Physics for a new marketing model - part 1

New Technologies and new aggregative tools, such as social networks and blogs, made the creation of two-way dialogue between consumer and manufacturer to grew exponentially. In the past, the communication flow proceeded one-way: the source communicated to many passive actors. On the contrary, in the last two decades, consumers take part to the process, ask questions, direct the market. In this sense, some talk about "relational marketing". Along this line, this article focuses on some concepts borrowed from the world of Quantum Physics, in order to find new interpretative keys that can help to biuld a new model. the idea that there is communication between the various domain of knowledge underlies the proposed approach. A "Quantum marketing" is proposed as a possible form of relationship marketing.