The European Timeshare Consumer in the Twenty-First Century

This paper outlines the results of the most recent pan-European survey of timeshare and its owners. The paper begins by placing timeshare in context of the European leisure sector and outlining previous research on timeshare. It then goes on to examine the results of a major survey of timeshare owners and the industry. The results unveil the profile of timeshare owners in Europe, their purchasing behaviour and their future intentions; it also looks into the satisfaction of the timeshare experience. The survey demonstrates that timeshare represents a significant sector of the European accommodation market a d that in general, consumers have a high satisfaction rate with their use of timeshare. © 2011 John Wiley & Sons, Ltd.