The suspension of compulsory scheduling of some pediatric vaccines has been discussed for a long time by health authorities in Italy but the current decrease of vaccination rates is a matter of concern. YouTube is the most popular video-based social media website. Considering the demonstrated impact of internet on vaccination decision-making and the increasing use of social media to share and disseminate health information, the aim of this study was to explore the message available on YouTube videos about vaccination.

What arguments on vaccinations run through YouTube videos in Italy? A content analysis

COVOLO, Loredana;CERETTI, Elisabetta;PASSERI, CHIARA;GELATTI, Umberto
2017-01-01

Abstract

The suspension of compulsory scheduling of some pediatric vaccines has been discussed for a long time by health authorities in Italy but the current decrease of vaccination rates is a matter of concern. YouTube is the most popular video-based social media website. Considering the demonstrated impact of internet on vaccination decision-making and the increasing use of social media to share and disseminate health information, the aim of this study was to explore the message available on YouTube videos about vaccination.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11379/488917
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