Objectives: To explore the extent to which doctor-rating websites are known and used among a sample of respondents from London . To understand the main predictors of what makes people willing to use doctor-ratings websites. Design: A cross-sectional study. Setting: The Borough of Hammersmith and Fulham, London, England. Participants: 200 individuals from the borough. Main outcome measures: The likelihood of being aware of doctor-rating websites and the intention to use doctor-rating websites. Results: The use and awareness of doctor-rating websites is still quite limited. White British subjects, as well as respondents with higher income are less likely to use doctor-rating websites. Aspects of the doctor-patient relationship also play a key role in explaining intention to use the websites. The doctor has both a “complementary” and “substitute” role with respect to Internet information. Conclusions: Online rating websites can play a major role in supporting patients’ informed decisions on which health care providers to seek advice from, thus potentially fostering patients’ choice in health care. Subjects who seek and provide feedback on doctor-ranking websites, though, are unlikely to be representative of the overall patients’ pool. In particular, they tend to over-represent opinions from non white British, medium-low income patients who are not satisfied with their choice of the healthcare treatments and the level of information provided by their GP. Accounting for differences in the users’ characteristics is important when interpreting results from doctor-rating sites.

Who is More Likely to Use Doctor-Rating Websites, and Why? A Cross-sectional Study in London

GALIZZI, Matteo Maria;
2012-01-01

Abstract

Objectives: To explore the extent to which doctor-rating websites are known and used among a sample of respondents from London . To understand the main predictors of what makes people willing to use doctor-ratings websites. Design: A cross-sectional study. Setting: The Borough of Hammersmith and Fulham, London, England. Participants: 200 individuals from the borough. Main outcome measures: The likelihood of being aware of doctor-rating websites and the intention to use doctor-rating websites. Results: The use and awareness of doctor-rating websites is still quite limited. White British subjects, as well as respondents with higher income are less likely to use doctor-rating websites. Aspects of the doctor-patient relationship also play a key role in explaining intention to use the websites. The doctor has both a “complementary” and “substitute” role with respect to Internet information. Conclusions: Online rating websites can play a major role in supporting patients’ informed decisions on which health care providers to seek advice from, thus potentially fostering patients’ choice in health care. Subjects who seek and provide feedback on doctor-ranking websites, though, are unlikely to be representative of the overall patients’ pool. In particular, they tend to over-represent opinions from non white British, medium-low income patients who are not satisfied with their choice of the healthcare treatments and the level of information provided by their GP. Accounting for differences in the users’ characteristics is important when interpreting results from doctor-rating sites.
File in questo prodotto:
File Dimensione Formato  
BMJ Open.pdf

gestori archivio

Tipologia: Full Text
Licenza: NON PUBBLICO - Accesso privato/ristretto
Dimensione 217.3 kB
Formato Adobe PDF
217.3 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11379/166300
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 48
  • ???jsp.display-item.citation.isi??? 39
social impact