The book deepens the role of marketing in the creation of company value. Upon illustrating the fundamental strategies to improve marketing perfomance, it examines the links among customer value, customer satisfaction and customer relations.
Customer-based view
Giuseppe Bertoli;
2019-01-01
Abstract
The book deepens the role of marketing in the creation of company value. Upon illustrating the fundamental strategies to improve marketing perfomance, it examines the links among customer value, customer satisfaction and customer relations.File in questo prodotto:
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