The country of Origin of goods and services can have positive or negative effects on customers' intention to purchase. The book analyzes the impact og this effect on the international development of italian companies in emerging markets.
Introduction
BERTOLI, Giuseppe;
2012-01-01
Abstract
The country of Origin of goods and services can have positive or negative effects on customers' intention to purchase. The book analyzes the impact og this effect on the international development of italian companies in emerging markets.File in questo prodotto:
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