Design and communication are among the most dynamic areas of higher education worldwide, driven by growing student demand, digital innovation, and strong labour market demand. Based on an original dataset of 90 Italian public and private HEIs offering design programmes, this paper investigates how higher education institutions (HEIs) in Italy are responding strategically to these trends and identifies four distinct strategic clusters of diversification and specialisation. HEI size, resources, and institutional trajectories shape these strategies, but do not fully determine them.
STRATEGIC GROWTH PATTERNS OF HIGHER EDUCATION INSTITUTIONS IN DESIGN AND COMMUNICATION: EVIDENCE FROM ITALY
Francesca Sgobbi
2025-01-01
Abstract
Design and communication are among the most dynamic areas of higher education worldwide, driven by growing student demand, digital innovation, and strong labour market demand. Based on an original dataset of 90 Italian public and private HEIs offering design programmes, this paper investigates how higher education institutions (HEIs) in Italy are responding strategically to these trends and identifies four distinct strategic clusters of diversification and specialisation. HEI size, resources, and institutional trajectories shape these strategies, but do not fully determine them.File in questo prodotto:
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