In this paper, we propose a mathematical model to quantify and analyse the impact of public interest communication on target audiences. Building on Bench-Capon’s value-based approach, our model introduces the concept of value vectors to represent a multi-dimensional spectrum of values influencing audience perception and response. By employing vectors, we aim to capture the nuanced interplay between diverse values and the effectiveness of communication strategies.
A Vector-Based Extension of Value-Based Argumentation for Public Interest Communication
Baroni P.;Fellin G.;Giacomin M.;
2024-01-01
Abstract
In this paper, we propose a mathematical model to quantify and analyse the impact of public interest communication on target audiences. Building on Bench-Capon’s value-based approach, our model introduces the concept of value vectors to represent a multi-dimensional spectrum of values influencing audience perception and response. By employing vectors, we aim to capture the nuanced interplay between diverse values and the effectiveness of communication strategies.File in questo prodotto:
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