Combining innovation and business networks for resource mobilization in the meat sector: a case study

This study explores how SMEs in the meat sector mobilize resources for innovation, focusing on the intertwining of business and innovation networks. The research adopts a qualitative approach, based on an exploratory case study methodology, and relies on the business network perspective as the theoretical and analytical lens. The innovative setting under investigation is related to the “Suino della Marca” project in the Marche Region, Italy. Preliminary findings reveal a non-linear project trajectory marked by bureaucratic hurdles and strategic shifts. The startup Impronta Verde emerges as a key actor orchestrating business and innovation networks and addressing challenges such as financial constraints and market uncertainty. The study underscores the importance of resource mobilization, including financial and human resources, and the role of governmental support in fostering collaborative initiatives. While limitations include the preliminary nature of findings and reliance on one round of interviews, the research holds the potential to offer insights into resource mobilization through both business and innovation networks, using creative approaches and establishing new connections among key emerging actors, with implications for theory and practice