Destination Management Organisation (DMO): a Business Model to Achieve Sustainable Mobility

Purpose. This extended abstract intends to explain our work-in-progress research about the identification of a suitable business model for network governance in the tourism industry. In particular, the aim of our study will be suggesting a Destination Management Organisation (DMO) business model for Province of Brescia around the topic of sustainable mobility. Methodology. Based on the literature review analysis, a business model concept for DMO aimed at sustainable mobility management of the Province of Brescia will be proposed using a qualitative research approach. Impact. The research will be able to contribute to the literature on the sustainable management of the tourist destination and will be able to have a practical impact by proposing a theoretical reference for the actors involved in DMO