THE ROLE OF THE FIRM IN FIGHTING POVERTY DURING THE PANDEMIC: THE ITALIAN SYNERGY OF BARILLA-CARITAS

The aim of this research is to study firms as a means of distribution, and not only of production, of wealth. In crisis and emergency situations, such as the one caused by the COVID-19 pandemic, a particularly serious problem of growing and widespread poverty emerges. The author believes that in these situations the ethical function of firms becomes central. This function can be carried out effectively not only through the efficient management of the firm, but also through ethical actions, as the creation of alliances and synergies between businesses and the Church, which help the processes of distribution of wealth in society, in general, and in the weaker social classes in particular.