The Copan story, in its genre, is rather unique. Incepted in 1979 as a family business, in its first 40 years it grew along a path which, in reality, recounts many stories within a story. In the hope of offering food for thought for those who aim to take on entrepreneurial projects, the book expounds a different business style, which in addition to various strategies, logic, and tools which, in time, gave Copan the chance to develop and leverage on what the three leaders and many co-protagonists were able to achieve.
Dreams, projects and desires. The "Copan" gene.
Mario Mazzoleni
2019-01-01
Abstract
The Copan story, in its genre, is rather unique. Incepted in 1979 as a family business, in its first 40 years it grew along a path which, in reality, recounts many stories within a story. In the hope of offering food for thought for those who aim to take on entrepreneurial projects, the book expounds a different business style, which in addition to various strategies, logic, and tools which, in time, gave Copan the chance to develop and leverage on what the three leaders and many co-protagonists were able to achieve.File in questo prodotto:
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The Copan genes.pdf
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