Digital Servitization as an enabler of Circuar Economy models

Purpose: Circular Economy (CE) is a mean to decouple economic growth and resource use. Despite its relevance for our future, the effective implementation of circular business models poses several challenges. The paper investigates how the introduction of digital technologies can simultaneously facilitate the development of servitized business model and that of CE Design/Methodology/Approach: A multiple case study addresses the role of selected digital technologies for the implementation of servitized business models that contribute in achieving the benefits of CE Findings: A conceptual framework connects the adoption of servitized business models (in which the product ownership is retained by the supplier) with the CE value drivers (Increased resource efficiency , Extended lifespan, Closed loop), based on the evidence collected from the literature and the case studies Originality/Value: The paper contributes to advancing knowledge on the interrelationships among Circular Economy, Servitization and Digital technologies, and also contributes to connecting the research streams on these three topics that have been developed somewhat in isolation to date