As a direct result of changing market conditions, manufacturing companies are currently reorienting their efforts towards customer’s needs, and shifting their focus from goods to services. In this context, it becomes more and more important for companies to adopt a customer centricity approach: a strategy that puts customer needs at the centre of all business processes and decisions. This work develops a framework to measure the degree of customer centricity in manufacturing companies
A framework to assess the level of customer centricity in manufacturing companies
Federico Adrodegari
;Nicola Saccani
;Daniela Bonetti
2017-01-01
Abstract
As a direct result of changing market conditions, manufacturing companies are currently reorienting their efforts towards customer’s needs, and shifting their focus from goods to services. In this context, it becomes more and more important for companies to adopt a customer centricity approach: a strategy that puts customer needs at the centre of all business processes and decisions. This work develops a framework to measure the degree of customer centricity in manufacturing companiesFile in questo prodotto:
| File | Dimensione | Formato | |
|---|---|---|---|
|
2017 - A framework to assess the level of customer centricity in manufacturing companies.pdf
solo utenti autorizzati
Descrizione: full text
Tipologia:
Full Text
Licenza:
NON PUBBLICO - Accesso privato/ristretto
Dimensione
1.16 MB
Formato
Adobe PDF
|
1.16 MB | Adobe PDF | Visualizza/Apri Richiedi una copia |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
