Analysis of Servitization in Engineering-To-Order Manufacturing Companies: an Empirical Research

Evidences from OM literature show that in such a context, extending the service business through what has been defined as servitization can lead to generate new and less imitable competitive advantages and new additional revenues and profits. This paper investigate the servitization level of Italian manufacturers that operate in ETO industries-a noteworthy instance of the machinery sector, being Italy the fourth producers of machine tools in the world representing the 7,6% of the worldwide production-and how they support service processes through ICT systems.