English is the global language of business. Multinational companies are mandating English as the common corporate language, in an attempt to facilitate communication across geographically and socially diverse areas. Consequently, adopting English as a common language in business communication is becoming a rule, and global English needs new ways of studying the language, innovative materials and techniques for the teaching of English, renewed theoretical and methodological approaches to the classification of spoken and written English varieties. The book proposes a sociolinguistic approach to the study of global English, characterized by a specific focus on the role of intercultural interaction and exchange, and an insight on the implications of teaching and learning English across borders and sectors.

Global English in International Business

ZANOLA, Annalisa
2012-01-01

Abstract

English is the global language of business. Multinational companies are mandating English as the common corporate language, in an attempt to facilitate communication across geographically and socially diverse areas. Consequently, adopting English as a common language in business communication is becoming a rule, and global English needs new ways of studying the language, innovative materials and techniques for the teaching of English, renewed theoretical and methodological approaches to the classification of spoken and written English varieties. The book proposes a sociolinguistic approach to the study of global English, characterized by a specific focus on the role of intercultural interaction and exchange, and an insight on the implications of teaching and learning English across borders and sectors.
2012
Ateneo di appartenenza
SH4_6 Linguistics: typological, historical and comparative linguistics
Inglese
Internazionale
STAMPA
120
9780755215041
Authors OnLine Ltd
Gamlingay
REGNO UNITO DI GRAN BRETAGNA
The book was peer-reviewed by anonymous reviewers selected by the Publisher, who confidentially evaluated the quality and value of work. It was also peer-reviewed by two non-anonymous experts (who signed the Preface).
Global English; International English; Intercultural Business Communication; Cross-Cultural Business Communication; Business English; English for Special Purposes
276
1
Zanola, Annalisa
open
info:eu-repo/semantics/book
3 Libro::3.1 Monografia o trattato scientifico
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11379/164452
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