English is the global language of business. Multinational companies are mandating English as the common corporate language, in an attempt to facilitate communication across geographically and socially diverse areas. Consequently, adopting English as a common language in business communication is becoming a rule, and global English needs new ways of studying the language, innovative materials and techniques for the teaching of English, renewed theoretical and methodological approaches to the classification of spoken and written English varieties. The book proposes a sociolinguistic approach to the study of global English, characterized by a specific focus on the role of intercultural interaction and exchange, and an insight on the implications of teaching and learning English across borders and sectors.

Global English in International Business

ZANOLA, Annalisa
2012

Abstract

English is the global language of business. Multinational companies are mandating English as the common corporate language, in an attempt to facilitate communication across geographically and socially diverse areas. Consequently, adopting English as a common language in business communication is becoming a rule, and global English needs new ways of studying the language, innovative materials and techniques for the teaching of English, renewed theoretical and methodological approaches to the classification of spoken and written English varieties. The book proposes a sociolinguistic approach to the study of global English, characterized by a specific focus on the role of intercultural interaction and exchange, and an insight on the implications of teaching and learning English across borders and sectors.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11379/164452
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