GLOBAL RESPONSIBILITY AND STRATEGIC RISK MANAGEMENT

Globalization and liberalization of markets have altered the context of the reference companies, leading to: an increase of the international competition; a strict verification by the financial markets; a progressive multicultural affirmation; a greater interaction with the civil society (public, organizations, institutions, consumer groups, media and community); the intensification of business risks (in quantity and diversity) also connected to the company. The emergence of a global risk business, caused by a more intense strategic and organizational complexity, leads the researchers of business administration and management to a concept of responsibility more and more extended (global responsibility) as a paradigm for establishing effective relationships of trust with all the stakeholders. The possibilities for the companies to create lasting value, that can equitably meet numerous expectations of the stakeholders, needs therefore to adopt a strategy geared to business risk acceptance (strategic risk management) in order to effectively combine the need for flexibility sharing, efficiency and profitability with the affirmation of responsibility more and more large. The aim of the research is therefore to investigate the relationship between corporate governance, corporate culture, global responsibility and risk management of the activities, in order to define the essential conditions to the global success of the companies (economic, competitive and social). The analysis will be developed in two steps: - the construction of a conceptual framework of reference that outlines the network for an effective and equitable management; - testing the framework using significant international business cases.