The paper demonstrates how the principles of some past studies in the field of rhetoric may be adapted in a modern perspective to improve students' speaking and reading, as the main cues to 'effectiveness' in oral business communication in general, or to public speaking in particular. The study takes the form of an 'introduction' to the subject.
Vocal and Gesture Delivery in Business Communication: from the past to the future
ZANOLA, Annalisa
2002-01-01
Abstract
The paper demonstrates how the principles of some past studies in the field of rhetoric may be adapted in a modern perspective to improve students' speaking and reading, as the main cues to 'effectiveness' in oral business communication in general, or to public speaking in particular. The study takes the form of an 'introduction' to the subject.File in questo prodotto:
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international perspectives 2002.pdf
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