BIGI, Alessandro
BIGI, Alessandro
A Proposed Benchmark Analysis of the Connection Between Wine Production and Destination Perception
2016-01-01 Bigi, Alessandro; Bonera, Michelle
Analisi del posizionamento esperienziale di un format recettivo
2017-01-01 Bertoli, G.; Bonera, M.; Bigi, A.; Corvi, E.
Are the Italian Millennials similar or different from the US Millennials?
2007-01-01 Bigi, Alessandro; Bonera, Michelle; Corvi, Elisabetta
Cultural Differences and Different Stimuli for Online Purchasing Intention
2018-01-01 Bigi, A.; Bonera, M.; Corvi, E.
Evaluating political party positioning over time: A proposed methodology
2016-01-01 Bigi, Alessandro; Bonera, Michelle; Bal, Anjali
Exploring the critical incident technique as a method for the analysis of online customer reviews (EA)
2018-01-01 Boon, Edward; Bougary, Laura; Bigi, Alessandro; Bonera, Michelle
Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands’ Marketing?
2024-01-01 Bigi, Alessandro; Bonera, Michelle; Tuncay, Irmak
Keyword research analysis: a new methodological approach to brand positioning evaluation
2020-01-01 Bonera, Michelle; Bigi, Alessandro; Cavalli, Alessandra
Luxury brand metaverse runway shows: relevant themes
2023-01-01 Bigi, Alessandro; Bonera, Michelle; Ghanavat, Arezou
Measuring hotel service quality from online consumer reviews: a proposed method
2013-01-01 Boon, E.; Bonera, Michelle; Bigi, Alessandro
Political party brand identity and brand image: an empirical assessment
2013-01-01 Bigi, Alessandro; Bonera, Michelle
Technical and Hedonistic Variables of Online Visual Merchandising: Do They Influence Apparel Website Popularity and Attractiveness?
2020-01-01 Bigi, A.; Bonera, M.; Corvi, E.
The effects of consumer self-confidence dimensions on environmental attitudes
2014-01-01 Bigi, Alessandro; Bonera, Michelle; Corvi, Elisabetta
The European Millennials Versus the US Millennials: Similarities and Differences
2007-01-01 Bigi, Alessandro; Corvi, Elisabetta; Ng, G.
Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation
2020-01-01 Eriksson, T.; Bigi, A.; Bonera, M.