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TOTAL E-CUSTOMER EXPERIENCE AND SOCIAL COMMERCE. AN EXPLORATORY SURVEY ON THE ITALIAN MANAGERIAL PERSPECTIVE
2016-01-01 Cuomo, MARIA TERESA; Ceruti, Francesca; Mazzucchelli, Alice; DI GREGORIO, Angelo; Tortora, Debora; Metallo, G.
Augmented reality in stores for a new customer experience. The case of “The supermarket of the future” at Expo 2015
2016-01-01 Cuomo, Mt; Ceruti, F; Festa, G; Metallo, G; Tortora, D
A managerial perspective on omnichannel e-customer
2018-01-01 Cuomo, Mt; Ceruti, F; Mazzucchelli, A; Giordano, A; Tortora, D
The impact of GDPR on brands responsibility. Between a "new normal" customer-centricity and the risk of reputational damage
2019-01-01 Cuomo, Mt; Genovino, C; Ceruti, F; Tortora, D
Managing omni-customer brand experience via augmented reality: A qualitative investigation in the Italian fashion retailing system
2020-01-01 Cuomo, Mt; Tortora, D; Festa, G; Ceruti, F; Metallo, G
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| TOTAL E-CUSTOMER EXPERIENCE AND SOCIAL COMMERCE. AN EXPLORATORY SURVEY ON THE ITALIAN MANAGERIAL PERSPECTIVE | 1-gen-2016 | Cuomo, MARIA TERESA; Ceruti, Francesca; Mazzucchelli, Alice; DI GREGORIO, Angelo; Tortora, Debora; Metallo, G. | |
| Augmented reality in stores for a new customer experience. The case of “The supermarket of the future” at Expo 2015 | 1-gen-2016 | Cuomo, Mt; Ceruti, F; Festa, G; Metallo, G; Tortora, D | |
| A managerial perspective on omnichannel e-customer | 1-gen-2018 | Cuomo, Mt; Ceruti, F; Mazzucchelli, A; Giordano, A; Tortora, D | |
| The impact of GDPR on brands responsibility. Between a "new normal" customer-centricity and the risk of reputational damage | 1-gen-2019 | Cuomo, Mt; Genovino, C; Ceruti, F; Tortora, D | |
| Managing omni-customer brand experience via augmented reality: A qualitative investigation in the Italian fashion retailing system | 1-gen-2020 | Cuomo, Mt; Tortora, D; Festa, G; Ceruti, F; Metallo, G |
Mostrati risultati da 1 a 5 di 5
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